NBA Commissioner Adam Silver and FIBA Secretary General Andreas Zagklis are in discussions about starting a new European basketball league to capitalize on the growing interest in the sport in Europe. The potential league would compete with the existing EuroLeague and could provide financial benefits for teams. The NBA sees this as an opportunity for player development and expanding its international footprint, with a focus on the global market. The move could also address scheduling conflicts and allow players to participate in more FIBA events. The NBA's growth strategy in the next decade is expected to be more international-focused, with a potential European league being a key part of this expansion.
Source: https://sports.yahoo.com/nba-reportedly-serious-conversation-fiba-202900112.html