The NFL has partnered with Betches Media, a digital media company aimed at Gen Z and millennial women, to create content that will engage female fans and provide advertising opportunities for brands. The partnership will include original series, social campaigns, and athlete interviews starting at the 2025 Pro Bowl. The collaboration aims to expand the NFL's audience by creating relatable content for casual fans and bridging the gap between football and culture. This move follows the NFL's efforts to increase its popularity among women, with last year's Super Bowl being the most-watched ever by female viewers.
Source: https://www.the-sun.com/sport/13110417/nfl-new-deal-taylor-swift-most-watched-super-bowl