The K-pop industry is looking to BTS and BLACKPINK to revive album sales after a challenging 2024 marked by declining numbers. Total album sales for the top 400 albums in 2024 dropped by 19.5% compared to the previous year, signaling the first decline in nine years. BTS and BLACKPINK are expected to lead the industry's comeback in 2025, with BTS returning to full activity and BLACKPINK planning a world tour. Other major entertainment companies like SM Entertainment and JYP Entertainment are also gearing up for significant projects and comebacks in 2025, indicating a potential rebound for K-pop after a tough year.