Warner Bros. Discovery is using The Puppy Bowl, now in its 21st installment, as a marketing platform for its upcoming DC Comics film Superman. Director James Gunn will make an appearance during the event with his dog Ozu, who inspired the superdog Krypto in the film. The Puppy Bowl will feature a "Krypto Super Play" award, tying in with the superhero theme. The event, which began as counter-programming to the Super Bowl, raises awareness for adoption and will be simulcast on multiple networks. Warner Bros. Discovery aims to leverage the popularity of The Puppy Bowl to promote its top priority projects, including the new Superman film.