Texas Attorney General Ken Paxton is suing Allstate insurance company for allegedly illegally collecting, using, and selling the driving behavior data of over 45 million Americans. Paxton filed the suit in the District Court for Montgomery County, Texas, accusing Allstate and its subsidiary data analytics company "Arity" of secretly using driving data to build a massive database. The suit alleges that Allstate paid millions to install tracking software on consumers' devices without their knowledge or consent. Paxton is seeking to permanently block Allstate from gathering and using customer data and impose civil penalties. This is the first enforcement action filed by a state attorney general to enforce a comprehensive data privacy law.