The He Gets Us campaign, aimed at reshaping the image of Jesus, will air a 60-second ad during the upcoming Super Bowl, exploring how Jesus redefined true greatness. The campaign, led by the nonprofit group Come Near, was launched in 2022 and is back for its third year in a row. The ad was created by Lerma, the agency behind previous Super Bowl spots for He Gets Us. The campaign, initially funded by The Signatry, has not disclosed its current budget, but a 30-second Super Bowl ad slot is estimated to cost up to $8 million. Additionally, He Gets Us will host a music festival-style event in New Orleans featuring Jon Batiste the day before the Super Bowl.