Victoria Schade, the lead puppy trainer and wrangler for the "Puppy Bowl," ensures the shelter pups have a conflict-free contest and are captured at their most adorable. She coaches the puppies off-camera, getting them to look up during the national anthem and run through tunnels. Schade has been working on the show for 19 years and is known for her dedication and energy. The "Puppy Bowl" aims to promote animal adoption, featuring rescue puppies from shelters across the country. The show has grown in popularity over the years, attracting millions of viewers and highlighting special needs dogs.