Caliwater, the cactus water hydration beverage line, has announced that Demi Lovato has joined the company as a brand partner, investor, and ambassador. Lovato will work with Caliwater to promote mindful choices in beverage consumption and inspire consumers to prioritize health and wellness. The partnership aims to offer consumers better choices in the beverage space, with Caliwater beverages sourced from the prickly pear cactus in the Sonoran Desert and containing electrolytes, antioxidants, and nutrients for hydration and health benefits. Lovato expressed excitement about the partnership, highlighting Caliwater as a delicious and healthy way to stay hydrated and nourished.
Source: https://drugstorenews.com/demi-lovato-named-brand-partner-caliwater