Ariana Grande is teasing new music with her Eternal Sunshine album by promoting a hotline number and selling t-shirts with the number on them. Fans who call the number hear a snippet of a new track and are told they will eventually hear the deluxe version of the album. Ariana hinted at the release of the deluxe record during the Oscars, joking about memory erasure and avoiding using the word "soon." She previously released a "slightly deluxe" edition of the album featuring Troye Sivan.