British ready-to-drink cocktail brand Served, co-owned by pop star Ellie Goulding, has been launched in the Irish market by Heineken Ireland. This marks Heineken Ireland's first foray into the ready-to-drink cocktail category in Ireland and the first international market for Served. The brand will introduce three popular cocktail products – Passion Fruit Martini, Mojito, and Margarita – in major supermarket retailers and convenience stores across Ireland. Served's cocktails are made with no artificial flavors, sweeteners, or colors, and feature "wonky fruit." Ellie Goulding expressed excitement for the Irish launch, citing her personal connection to the country, while Heineken Ireland's marketing director highlighted the brand's potential to meet the demand for premium cocktails in the Irish market.