Major consumer companies like PepsiCo, Kimberly-Clark, and Procter & Gamble are lowering their financial forecasts due to the impact of recent tariffs imposed by President Trump. The trade war is expected to increase costs for these companies, leading to potential price hikes for consumers. The uncertainty surrounding the economy has caused consumers to be more cautious with their spending, affecting industries like travel and retail. Despite a recent increase in retail spending, consumer sentiment has declined, with many expecting their personal finances to worsen and inflation to rise.
Source: https://www.npr.org/2025/04/25/nx-s1-5375820/big-brands-tariffs-us-spending-consumers