Reneé Colón, founder of Fuego Coffee Roasters, faces challenges as coffee prices soar due to climate-related production losses in Brazil and Vietnam. The high demand in Europe, the U.S., and China has also contributed to the price increase. Colón is considering how to manage the rising costs and may pass some on to consumers. She is exploring ways to expand her business, such as increasing wholesale prices and adding new clients. Despite the complexities of tariffs and fluctuating prices, Colón remains committed to her business and is seeking ways to cut costs and maintain quality relationships with farmers.