Eye Fashion Business has launched the second installment of the spring 2025 “Purposeful Voices” series in partnership with artist Rachel Platten to raise awareness for mental health resources during Mental Health Awareness Month. The campaign features a music video of Platten’s song “Bad Thoughts” from her album “I am Rachel Platten.” Platten, an ambassador for The Mental Health Coalition, aims to remove the stigma around mental health through her personal journey with postpartum depression and anxiety. The campaign, which includes a collaboration with Kenneth Cole, will donate 100% of sales from “Rachel’s Picks” to The Mental Health Coalition from May 1 to May 4. Platten's advocacy for mental health awareness continues to be spotlighted in the campaign.