Dear Media Acquires obé Fitness: A Strategic Move Towards Innovation and Engagement in Digital Media
Dear Media has acquired the exercise platform obé Fitness, founded by former CAA agents Mark Mullett and Ashley Mills. Mullett will now serve as the president of global entertainment and business development at Dear Media, while Mills will assist with the transition for six months before pursuing other ventures. Since its launch in 2018, obé has collaborated with Hollywood studios to offer fitness workouts inspired by popular films and TV shows like “And Just Like That,” “Cruella,” and “The Marvelous Mrs. Maisel.” The platform will continue to operate independently within Dear Media's portfolio.
Dear Media's CEO and founder, Michael Bosstick, expressed excitement about the acquisition, emphasizing the company's focus on expanding its owned channels and talent roster. He highlighted the potential for brand extensions across various platforms, including commerce, long-form content, events, and publishing. Mullett and Mills initially connected with Bosstick through their appearance on his podcast, "The Skinny Confidential Him & Her Podcast," and are eager to leverage obé's technology and team to enhance engagement opportunities for their audience.
Mullett and Mills are enthusiastic about the partnership with Dear Media, recognizing the alignment of their visions for serving an evolving media and entertainment landscape. They are confident that the collaboration will further cater to their audience's needs during this dynamic time in the industry. As Mills transitions out of obé, she looks forward to exploring new ventures at the intersection of wellness and education, building on the platform's initial mission to make joyful movement accessible.
In addition to obé Fitness, Dear Media hosts a diverse range of podcasts featuring prominent personalities like Khloé Kardashian, Erin and Sara Foster, Kristin Cavallari, and more. With a successful Series A funding round in 2021 and a strong revenue growth rate, Dear Media continues to expand its reach and offerings in the digital media space. The acquisition of obé represents a strategic move to enhance the company's content portfolio and engage audiences across multiple platforms effectively.
In conclusion, the acquisition of obé Fitness by Dear Media marks a significant milestone for both companies, signaling a strategic alignment of their goals and visions for the future of digital media and entertainment. With a focus on innovation, engagement, and audience satisfaction, the collaboration between obé and Dear Media is poised to create exciting opportunities for content creators and consumers alike.