The Lead: Louis Amestoy's Journey from California to Texas

Louis Amestoy, a California native with strong ties to Texas, decided to establish roots in the Lone Star State in 2019. His family's connection to Texas dates back to his great-grandparents who settled in San Antonio, attracted by the city's ties to Mexico and its German communities. After three decades in corporate media, Amestoy seized the opportunity to create an independent media outlet in the Texas Hill Country. The Lead, launched on August 9, 2021, with backing from Meta, aims to provide a unique voice in the region. Since 2019, the Amestoys have made Kerrville their home.