Eva Longoria: The Rise of 'La Patrona' at Club Necaxa
Eva Longoria, known for her role in "Desperate Housewives," has expanded her career beyond acting to become a producer, director, entrepreneur, activist, and investor in the sports world. Her involvement with Liga MX team Club Necaxa has earned her the nickname "La Patrona," reflecting her role as a leading figure in the organization. Longoria's passion for storytelling and commitment to showcasing Mexico led her to produce the docuseries "Necaxa," which offers viewers an intimate look at the soccer team's behind-the-scenes operations.
Longoria's journey with Necaxa began when she joined a group of investors who acquired 50% ownership of the team. Inspired by the success of Rob McElhenney and Ryan Reynolds with Wrexham AFC, Longoria aims to elevate Necaxa's status in Liga MX and bring the team back to its former glory. Her deep personal connection to sports, instilled by her father, drives her ambition to see Necaxa succeed in the Mexican soccer playoffs.
Despite initial uncertainties, Longoria's presence in Aguascalientes has been met with open arms, showcasing the local support for her involvement with Necaxa. As a co-owner of Angel City FC in the National Women's Soccer League, Longoria bridges cultures and markets, drawing on her experiences in the sports industry to shape a broader vision for Necaxa. Her role as "La Patrona" allows her unique access to the inner workings of the club, providing a comprehensive view of the team's journey.
Diego González, Necaxa's head of media relations, highlights the impact of Longoria, McElhenney, and Reynolds on the club's international visibility. Through the docuseries "Necaxa," viewers gain insight into the players, the city of Aguascalientes, and the emotions surrounding soccer in Necaxa. Longoria's genuine approach and natural presence have fostered a close relationship with the team, creating a sense of comfort and openness among the players.
Longoria's influence extends beyond the locker room, putting Necaxa on the international map and attracting a diverse fan base. The collaboration with McElhenney and Reynolds has opened up new opportunities for the club, showcasing its soccer merits to a global audience. Longoria's dedication to storytelling and her commitment to showcasing Mexico's beauty and talent through Necaxa exemplify her passion for sports and her desire to elevate the team's profile on the world stage.