NOJHL Unveils New Logo for 2025-26 Season: A Fresh Look for a Growing League
The Northern Ontario Junior Hockey League (NOJHL) has unveiled a new logo for the upcoming 2025-26 season. The logo, designed by Paul Ainsworth, features a colour palette of blues, grey, white, and red. Ainsworth, an alumnus of the NOJHL, played junior hockey with the Timmins Golden Bears in the 1990s. The league's commissioner, Robert Mazzuca, expressed excitement about the new logo, emphasizing the league's commitment to evolving both on and off the ice.
Preseason games for the NOJHL are set to begin shortly, with the regular season kicking off on September 11. The league's annual showcase event will take place on October 7-8 at the Gerry McCrory Countryside Sports Complex in Sudbury. The NOJHL and its member clubs are dedicated to enhancing their brand, with the new logo being a significant step in that direction.
Paul Ainsworth, the graphic artist behind the NOJHL's new logo, hails from Timmins, Ontario. Ainsworth's background includes playing minor hockey in Timmins before joining the Timmins Golden Bears in 1996. He later moved to Toronto to pursue studies at the Ontario College of Art and Design. Ainsworth currently works as an Art Director, Designer, and Illustrator, with an impressive list of clients that includes Coca-Cola, Marvel Studios, Nike, and Canadian Tire. His experience in branding hockey teams in Ontario and Québec has contributed to the creation of the NOJHL's new logo.
In conclusion, the NOJHL's rebranding initiative, highlighted by the introduction of a fresh logo designed by Paul Ainsworth, reflects the league's commitment to growth and innovation. As the league prepares for the upcoming season, the new logo serves as a symbol of the NOJHL's dedication to enhancing its brand and providing an exciting experience for players and fans alike.