Game-Changing Collaboration: Abercrombie & Fitch x Dallas Cowboys Fashion Partnership
Abercrombie & Fitch has announced a groundbreaking partnership with the Dallas Cowboys and the Dallas Cowboys Cheerleaders, making it the Official Fashion Partner of the team. This collaboration marks the first of its kind between Abercrombie and an NFL team, following Abercrombie's designation as an Official Fashion Partner of the NFL. The partnership will see Abercrombie's licensed Cowboys collection available at select Cowboys pro-shops, AT&T Stadium, and The Star, as well as at team events and online.
The partnership aims to merge fashion and football beyond game day, catering to the lifestyle of Cowboys fans and players alike. Abercrombie's NFL collection featuring the Dallas Cowboys is already accessible for men, women, children, and even pets. The brand will also introduce its "Style Concierge" program, offering select NFL players, including Dallas Cowboys' CeeDee Lamb and Jake Ferguson, access to Abercrombie stylists for off-the-field looks. Lamb will debut his player-designed apparel in Abercrombie stores and online, bringing athlete-led fashion to fans.
Dallas Cowboys' Chief Brand Officer and Co-Owner, Charlotte Jones, expressed excitement about the partnership, emphasizing the alignment of the NFL and fashion. The collaboration aims to enhance the Cowboys brand, lifestyle, and apparel, blending the team's energy and spirit with Abercrombie's signature style to meet the fans' desires. Abercrombie's NFL collection featuring the Dallas Cowboys is currently available online and in select stores.
Abercrombie & Fitch Co. is committed to creating exceptional experiences through its quality apparel, accessories, and fragrances designed for every occasion. The brand's partnership with the Dallas Cowboys signifies a new era of fashion and football collaboration, bringing together two iconic entities to cater to the diverse tastes of fans and players alike. The partnership promises to deliver innovative fashion choices that resonate with the Cowboys' community, both on and off the field.