Jin Ramen's Global Success: BTS Member Jin's Impact on Ottogi's International Sales
Ottogi's Jin Ramen has experienced a significant surge in international sales in the first half of 2025, marking its highest performance in five years. This growth is attributed to the brand's collaboration with BTS member Jin, who was appointed as the global brand ambassador earlier this year. Jin's image now graces the packaging of Jin Ramen's instant and cup noodles, which are available in various countries, including Korea, the United States, and China. The partnership has garnered attention on social media and online platforms, leading to increased consumer interest and positive feedback.
The collaboration with Jin has had a noticeable impact on the brand's reputation and popularity, with fans worldwide expressing pride and excitement over the success of both Jin and Jin Ramen. Many fans have shared how Jin's involvement has influenced their purchasing decisions, prompting them to try new flavors or seek out the brand in stores. His endorsement has not only attracted existing fans of the brand but also introduced new consumers to Jin Ramen, with social media buzzing about his influence.
Ottogi's global strategy for Jin Ramen varies by region, with a focus on expanding retail presence in the United States and Southeast Asia. The brand's recent launch at Costco stores in California has been met with high demand, leading to rapid sellouts and plans for further expansion in the region. In Southeast Asia, Ottogi's Vietnamese subsidiary has seen steady growth, driven by halal certification and products tailored to local preferences. Overall, overseas sales for Ottogi in the first half of 2025 have reached a record high, accounting for a significant portion of total sales and reflecting a growing interest in Korean food.
Industry insiders note that Jin's partnership with Ottogi has strengthened the brand's global presence and contributed to the increasing popularity of Korean cuisine worldwide. The success of Jin Ramen's collaboration with the BTS member highlights the power of celebrity endorsements in driving consumer behavior and brand recognition. Additionally, Jin's recent recognition at the Fact Music Awards 2025 further solidifies his status as a prominent figure in the music industry and a valuable ambassador for brands like Ottogi.