ROW 94 Whiskey Brand Celebrates Anniversary with Dierks Bentley Hologram at Louisville Airport
Country music sensation Dierks Bentley is set to make a virtual appearance as a life-sized hologram at Louisville Muhammad Ali International Airport to celebrate the one-year anniversary of his ROW 94 whiskey brand. This interactive display will greet travelers and direct them to exclusive signed bottles of the bourbon. The installation, a first for the airport, combines celebrity marketing with bourbon tourism and is located in the post-security rotunda between Concourses A and B.
The hologram of Bentley will share the story behind ROW 94 and guide visitors to the Distillery District Marketplace, where limited-edition Broken Branches Bourbon bottles are available for purchase. The launch event on September 12th featured Bentley live from Nashville, answering media questions and interacting with travelers. A signed guitar giveaway followed, and ROW 94 tastings will be offered in the rotunda during select times in September and October.
Dan Mann, Executive Director of the Louisville Regional Airport Authority, expressed excitement about the addition of ROW 94 and the unique Dierks Bentley experience at SDF. The airport's strategic location as the gateway to Kentucky's bourbon country makes it an ideal setting for the campaign, targeting bourbon enthusiasts and Bentley fans from around the world.
The partnership between ROW 94 and the airport highlights the commitment to showcasing Kentucky bourbon culture and providing travelers with unique experiences. The exclusive airport offerings include signed bottles of Broken Branches Bourbon, creating a collectible opportunity for fans of Bentley's music and bourbon. The hologram experience will be available for travelers to enjoy through October, with tasting schedules accessible through the airport's information services.
In conclusion, the collaboration between Dierks Bentley's ROW 94 whiskey brand and Louisville Muhammad Ali International Airport brings a one-of-a-kind experience to travelers, celebrating the brand's anniversary and offering exclusive bourbon offerings in a unique and interactive way.