Betr Welcomes Lonzo and LiAngelo Ball as Equity Partners and Podcast Hosts
Jake Paul's gaming and media company, Betr, has recently welcomed Lonzo Ball, the point guard for the Cleveland Cavaliers, and his brother LiAngelo Ball, a basketball player and rapper, as equity partners. The Ball brothers will also bring their podcast to Betr Media, with a revamped show set to debut this fall, coinciding with the NBA season. Lonzo will host episodes from Cleveland or on the road, while LiAngelo will join from Los Angeles. The podcast will focus on sports, pop culture, and the Ball family dynamic, featuring prominent guests. Each episode will be at least 45 minutes long, with 40 episodes planned annually.
Lonzo and LiAngelo expressed their excitement about the partnership with Betr, highlighting the platform's media initiatives and their plans to elevate their podcast with engaging conversations from notable figures in sports, media, and culture. As equity partners, the Ball brothers will have a direct stake in Betr's growth and will participate in company content, including collaborations with Jake Paul and promotion of Betr's gaming products. Leveraging their substantial social media following, particularly Lonzo's significant online presence, they aim to expand Betr's brand reach.
Mike Denevi, Betr's Head of Media, described the partnership with the Ball brothers as a significant milestone, emphasizing their cultural influence, broad audience reach, and relevance. Together, they aim to co-create a prominent sports show in the United States. Betr, established in 2022 by Joey Levy and Jake Paul, has rapidly emerged as a key player in the sports gaming and media landscape. Their flagship product, Betr Picks, is operational in 33 states and D.C., with users winning over $250 million. In September 2025, Betr Arcade was launched in 29 states, tapping into the growing peer-to-peer skill gaming sector.
In conclusion, the collaboration between Betr and the Ball brothers signifies a strategic move to enhance Betr's media offerings and engage a wider audience through compelling content and influential partnerships. The addition of Lonzo and LiAngelo Ball as equity partners underscores Betr's commitment to innovation and growth in the sports and media industry.