Gazoo Racing: Toyota's Performance Division Redefining Automotive Excellence
Gazoo Racing is Toyota's motorsports and performance division that focuses on enhancing road cars and racing cars. It also supports older models by providing vintage parts for restorers. Similar to other automakers' performance divisions like Mercedes-Benz' AMG and Nissan's Nismo, Gazoo Racing is dedicated to improving Toyota vehicles for customers.
The name Gazoo Racing originated from a combination of the Japanese word for "picture" and the English word "zoo," symbolizing a digital zoo where cars were showcased. Established in 1998, Gazoo Racing aimed to deliver superior cars and services to customers through a collaborative effort to enhance every detail. The division officially launched in 2007 and was consolidated with Toyota's other motorsports divisions in 2015.
Endurance racing has been a significant focus for Toyota's motorsports division, with notable achievements in events like the 24 Hours of Le Mans and the World Endurance Championship. Gazoo Racing has secured multiple championships in endurance racing, showcasing Toyota's engineering prowess and commitment to performance.
In addition to its motorsports success, Gazoo Racing has approved three current Toyota models for track-friendly enhancements. The Toyota GR86 sports coupe, starting at $30,400, offers a thrilling driving experience with special tuning from Gazoo Racing. The GR Corolla, priced at $39,160, is Toyota's hot-hatch contender with upgraded performance features and a refined driving experience.
Gazoo Racing continues to push the boundaries of performance and innovation in the automotive industry, reflecting Toyota's commitment to delivering ever-better cars to its customers. With a rich history in motorsports and a dedication to enhancing vehicle performance, Gazoo Racing remains a key player in Toyota's pursuit of excellence in the automotive world.