Dierks Bentley Introduces Row 94 Full Proof Bourbon: A Bold and Flavorful Addition to the Collection
Country music artist Dierks Bentley has introduced a new high-proof bourbon called Row 94 Full Proof, expanding his bourbon collection. The 120-proof bourbon is made with the same mash bill as the original, aged for a minimum of four years in new American White Oak barrels with a Level 4 char, and priced at $54.99 per 750ml bottle. Bentley expressed his excitement about the uncut experience of the new release, which has already received a Gold medal in a prestigious spirits competition.
Row 94 Full Proof offers a unique flavor profile with notes of vanilla, fresh tobacco, leather, clove, honey sweetness, raisins, black pepper, smoky oak, toffee, and dark chocolate. The bourbon is now available nationwide and through the brand’s website, offering fans a chance to experience the raw and powerful full-proof expression.
The announcement event for Row 94 Full Proof at Green River Distilling Co. featured distillery tours, a musical performance by Bentley, and tastings of all three Row 94 expressions. The brand, known as “The Official Whiskey of Country,” has been well-received in the market, with the original release earning accolades and the lineup expanding to include Broken Branches Bourbon.
Row 94 Full Proof represents a strategic move in the competitive celebrity spirits market, catering to whiskey enthusiasts who appreciate higher-proof expressions and bold flavors. The bourbon’s four-year age statement and full-proof bottling align with current trends in the bourbon industry, emphasizing transparency and barrel-strength releases. Bentley’s foray into the spirits world continues to gain recognition and popularity among fans and connoisseurs alike.