Bad Bunny to Headline Super Bowl LX Halftime Show: A Celebration of Culture and Music
Bad Bunny is set to headline the 2026 Apple Music Super Bowl LX Halftime Show at Levi’s Stadium in Santa Clara, California on February 8. This will be his second appearance at a Super Bowl halftime performance, following his collaboration with Shakira and Jennifer Lopez in 2020. The show will be produced by Roc Nation and Jesse Collins, with Apple Music as the presenting sponsor. Bad Bunny expressed his excitement for the opportunity, highlighting the significance of the moment for his culture and history.
Born Benito Antonio Martínez Ocasio, Bad Bunny has achieved remarkable success in the music industry, with his sixth solo album, Debí Tirar Más Fotos, reaching the top of the Billboard 200 chart and generating multiple Hot 100 entries. His impact extends beyond music, as evidenced by his 30-date residency in Puerto Rico, which garnered international attention and positively impacted the island's economy. Jay-Z, the head of Roc Nation, commended Bad Bunny for his contributions to Puerto Rico and expressed pride in having him perform on the Super Bowl stage.
NFL executive Jon Barker praised Bad Bunny's ability to connect with diverse audiences through his music, citing him as a natural and exciting choice for the halftime show. The collaboration between the NFL, Roc Nation, and Apple Music aims to deliver a globally recognized performance that transcends genres and languages. The halftime show will be broadcast live on NBC, continuing the tradition of showcasing top-tier talent on one of the world's biggest stages.
In conclusion, Bad Bunny's upcoming performance at the Super Bowl LX Halftime Show marks a significant moment in his career and a celebration of his cultural heritage. With his unique blend of music and influence, Bad Bunny is poised to deliver a memorable performance that resonates with audiences worldwide.