Empowering Artists: Make Wake Artists Launches New In-House Label Division
Make Wake Artists has recently launched a new in-house label division, with Alicia Mathews, Brianna Steinitz, and Myles Hoffman leading the team. Founded in 2015 by Chris Kappy, the company has seen success with its "Fans.F1rst." strategy, resulting in multiple certifications, No. 1 singles, and sold-out tours for its 20+ artist roster. Kappy's vision of creating a nurturing environment for artists to flourish has been realized through the support of artists like Luke Combs, who was the first to embrace this vision.
Alicia Mathews, the Head of Marketing & Commercial Partnerships, aims to provide major-level support to independent artists while allowing them creative freedom to share their stories through music. The team at Make Wake Artists is dedicated to upholding the Fans.F1rst. philosophy, ensuring that the connection between artists and their fans remains strong. The company's focus is on fostering meaningful relationships with fans, as they are the driving force behind the work being done in the music industry.
The new label division at Make Wake Artists represents a significant milestone in the company's journey. With a strong team and a commitment to supporting artists' creative visions, the company is poised to continue its success in the music industry. The dedication to putting fans first and empowering artists to share their music on their own terms sets Make Wake Artists apart as a unique and innovative player in the music business.