WNBA Secures 11-Year Media Rights Deal with Versant and USA Network
The WNBA has secured an 11-year media rights deal with the newly formed spin-off company, Versant, which will air WNBA games on its USA cable network starting from the 2026 season. The agreement includes broadcasting a minimum of 50 WNBA games annually, with a focus on Wednesday-night doubleheaders. USA Network will also provide custom pre-game and post-game studio programming to enhance the viewer experience.
WNBA Commissioner Cathy Engelbert expressed excitement about the partnership with Versant and USA Network, highlighting the increased visibility and accessibility of women's basketball. The deal aims to showcase the WNBA to a broader audience and elevate the league's talented athletes through a weekly primetime slot on USA Network.
The unique nature of the agreement leaves the WNBA with two media partners instead of the expected one, leading to discussions between NBCU and Versant on logistical details like talent and content distribution. Versant's president of sports, Matt Hong, emphasized the network's commitment to showcasing the WNBA's star power through marquee doubleheaders and coverage of the playoffs and finals.
In conclusion, the WNBA's partnership with Versant and USA Network signifies a significant milestone in the league's growth and exposure. The expanded media rights deal will provide fans with more opportunities to watch WNBA games and engage with the league's exciting matchups and talented players.