OG Goth: Billy Corgan's Halloween-Inspired Smoothie Collaboration with Erewhon
Billy Corgan has collaborated with Erewhon, a luxury grocery store chain in California, to create a new Halloween-themed smoothie called OG Goth. The smoothie, priced at $19.79, is available at all Erewhon locations until November 8. It features a unique blend of ingredients, including MALK Organic Almond Milk, GT’s Alive Cola, Cocoyo Cacao, and more. The proceeds from the sale of the smoothie will go to the Concussion Legacy Foundation, a charity that supports individuals affected by concussions and CTE.
The collaboration with Billy Corgan is part of Erewhon's limited-edition smoothie partnerships with celebrities. Previous partnerships have included smoothies created by Hailey Bieber, Olivia Rodrigo, Sabrina Carpenter, Travis Scott, and Jasmine Tookes. Erewhon, known for its California-based stores, will also have a mini version in New York City at the upcoming Kith Ivy, a private paddle club created by Kith founder Ronnie Fieg. Nonmembers can order Erewhon smoothies and juices through Uber Eats or Postmates within a certain vicinity of the Kith Ivy location.
In conclusion, Billy Corgan's OG Goth smoothie collaboration with Erewhon is a unique and charitable offering that combines creativity with a good cause. The partnership showcases Erewhon's commitment to working with celebrities to create innovative and exclusive smoothie options while supporting important charitable organizations like the Concussion Legacy Foundation.