Controversy Surrounds Kylie Jenner's 'King Kylie' Cosmetic Collection Video: Fans Question Timing and Social Awareness
Kylie Jenner has unveiled a new era in her beauty empire with the resurrection of her "King Kylie" persona for the launch of her latest cosmetic products. However, some fans were not pleased with the video featuring Kylie in handcuffs amid the current political climate. The teaser on Instagram showed Kylie being escorted by police officers, and a full clip on Snapchat signaled her next era in the business, with officers interrogating her for being the "baddest bit** on Earth."
In the video, officers accused Kylie of multiple counts of being the baddest and flipping the cosmetics industry on its head. Despite the interrogation, Kylie remained silent, and her mother Kris Jenner was waiting outside the jail in a Rolls-Royce to pick her up. The video was a sequel to Kylie's 2016 Glosses video, marking her "King Kylie" era known for quirky hair colors, wild antics on Snapchat, and her relationship with rapper Tyga.
The ad for the new collection of "King Kylie" cosmetics received criticism from netizens for being out of touch, especially during a time when ICE raids were happening. Some fans questioned the timing of the promotional video, given the current political climate and social issues. Others suggested that Kylie should use her platform to bring awareness to important issues rather than promoting cosmetics.
Kylie Jenner's cosmetic brand, Kylie Cosmetics, was launched in 2015 with lip kits and has since expanded to include a variety of beauty products. The video featuring Kylie in handcuffs drew comparisons to her sister Kendall Jenner's controversial Pepsi commercial in 2017, which was accused of trivializing important social movements. Despite the backlash, Kylie recently announced her first role in a Hollywood movie, "The Moment," based on an idea by Charli XCX, with a star-studded cast expected to be part of the film.
In conclusion, Kylie Jenner's latest video for her "King Kylie" cosmetics collection has sparked controversy among fans and critics alike, with some questioning the timing and appropriateness of the promotional content. As Kylie continues to expand her beauty empire and venture into Hollywood, her actions and choices are under scrutiny, prompting discussions about social responsibility and awareness in the public eye.