Enhanced Game Experience: Cleveland Monsters Light Up Rocket Arena with New LED Dasher Boards
The Cleveland Monsters are gearing up for an exciting season at Rocket Arena with the installation of new LED dasher boards. These high-tech boards will allow for dynamic advertising, in-game elements, and presentation ads during games. Positioned near each team's benches, the LED boards are a new addition to the arena, providing more messaging options for the audience.
The LED boards, popular in Europe, are a step forward for the Monsters. While some teams in the American Hockey League have full rink LED panels, the Monsters are starting with two boards to test the waters. The boards will display in-house messages, upcoming events, and themed nights, controlled by the arena's video-game presentation team.
Maintaining the boards is crucial, as they can get banged up during the fast-paced hockey games. Individual boards are replaced three to four times a season to ensure they remain in top condition. Advertisers who utilize the boards for promotion often sign multi-year deals, contributing to the arena's revenue stream.
The ice at Rocket Arena remains in place for most events, with only a few exceptions like Monster Jam and the NCAA Division I men's wrestling championship. Ice installation is a meticulous process that involves spraying thousands of gallons of water over the course of more than a day. The changeover crew efficiently switches between ice and other surfaces, such as a basketball court, for different events.
The ice installation process has evolved over the years, with stenciled logos and designs replacing painted logos. Advertisers like Coca-Cola and Cleveland-Cliffs will be featured on the ice throughout the 72-game season. The role of the goal judge has also evolved, now handled by the in-game presentation crew, allowing for additional seating behind each goal.
Creating and maintaining the ice at Rocket Arena is a technical science that requires close monitoring of temperature and conditions. The arena crew is experienced in handling the ice construction and deconstruction, as well as managing a busy event schedule. With the ice ready for the Monsters' home opener, fans can look forward to an exciting season ahead.
In conclusion, the Cleveland Monsters are set to light up Rocket Arena with the new LED dasher boards, providing enhanced messaging options and advertising opportunities during games. The meticulous process of ice installation and maintenance ensures a top-quality surface for the team's games and other events at the arena. Fans can expect an exciting season ahead with the Monsters taking the ice in their newly upgraded home arena.