MSNBC Rebrands as MS NOW: A New Era of News and Opinion Journalism
MSNBC is undergoing a significant transformation as it prepares to rebrand itself as MS NOW on November 15. The network's president, Rebecca Kutler, shared the news with staff, highlighting the extensive planning and collaboration that went into this decision. This change marks MSNBC's shift to operating independently under Versant, breaking away from its ties with the NBCUniversal News Group.
The new name, MS NOW, symbolizes the network's commitment to providing news, opinion, and global coverage. Versant CEO Mark Lazarus emphasized that the rebranding reflects MSNBC's dedication to delivering top-notch breaking news and opinion journalism. MSNBC has been expanding its newsgathering capabilities by hiring a significant number of journalists, reducing its reliance on NBC News correspondents and crews.
Leading up to the name change, MSNBC will roll out promotional content featuring its on-air talent and a bold tagline, "Same Mission. New Name." The network plans to launch an extensive national marketing campaign in early November to introduce MS NOW to audiences across the country. Additionally, MSNBC will begin broadcasting from temporary news facilities in New York City, with plans to secure a permanent location soon.
As part of its transition, MSNBC has relocated its Washington, D.C. bureau to new offices, aligning with its CNBC colleagues. The network has seen various changes, including leadership shifts, programming adjustments, and the upcoming rebranding of CNBC and other Comcast linear siblings as Versant in 2026. All networks featuring the peacock logo, including CNBC and Golf Channel, will receive new logos.
For more information about MSNBC's transition to MS NOW, interested individuals can visit msnbc.com/MSNOW. The network's evolution reflects its commitment to delivering quality news and opinion content under its new identity.