Rising Tide: The Surging Growth of Women's Pro Sports in Canada
The Canadian Women and Sport report reveals that the professional women's sports market in Canada has experienced significant growth, doubling in size over the past two years. The market value of women's pro sports in the country has surged to nearly $400 million this year, up from around half that amount in 2023. Projections indicate that the market is on track to reach $570 million by 2030.
The expansion of the women's pro sports market in Canada is evident with the introduction of new leagues and teams. The Professional Women's Hockey League is set to kick off its third season in November, while soccer's Northern Super League made its debut this year. Additionally, the Toronto Tempo is scheduled to join the WNBA in the upcoming year. These additions complement existing events like golf's CPKC Women's Open and the National Bank Open tennis tournament.
The report, titled "It's Time: Leading the Next Era of Growth," was a collaborative effort between Canadian Women and Sport, Canadian Tire Corporation, and Wasserman's The Collective. The study involved surveying over 6,000 Canadians and consulting with sport and business executives to gather insights into the evolving landscape of women's professional sports in Canada.
In conclusion, the Canadian Women and Sport report highlights the remarkable growth of the professional women's sports market in Canada, with projections indicating continued expansion in the coming years. The increasing popularity and investment in women's sports leagues and events demonstrate a positive trend towards greater recognition and support for female athletes in the country.