Bayer and Luke Bryan's 'Take Care, Now' Campaign: 10 Years of Fighting Hidden Hunger in Rural America
In response to the rising food prices affecting families, especially in rural areas, Bayer has partnered with country singer Luke Bryan and Feeding America for the 10th anniversary of the "Take Care, Now" campaign. Together, they have provided over 10 million meals to families in need.
Bayer's Directors of U.S. External Communications, Nicole Hayes and Brian Leake, recently engaged in a nationwide media tour to raise awareness about the campaign and the issue of "hidden hunger" in rural America. Hidden hunger refers to a lack of essential nutrients despite having access to calories, which is prevalent in areas with limited access to nutritious foods.
The collaboration between Bayer and Luke Bryan, which started in 2015, aims to support rural America and address food insecurity. Through the campaign, they have reached numerous families and raised awareness about the issue through Bryan's Farm Tour performances and nationwide outreach efforts.
The 10-year milestone of the partnership signifies the impact on millions of individuals who have received assistance during challenging times. It emphasizes the importance of supporting communities, especially in small towns where resources are often scarce.
Supporters can contribute to the fight against hunger by sharing the message online using the hashtag #HeresToTheFarmer. For each share, Bayer will donate meals to Feeding America to help more families in need. To learn more and get involved, visit bayer.us/farmtour.
In conclusion, Bayer's ongoing partnership with Luke Bryan and Feeding America has made a significant impact in addressing food insecurity and hidden hunger in rural communities. By raising awareness and providing support, they continue to make a difference in the lives of those facing hunger.