Barry Manilow's New Music Video 'Once Before I Go': A Look Behind the Scenes
Barry Manilow has released a new music video for his latest single "Once Before I Go." The video showcases Manilow portraying a character who chooses a life dedicated to his passion for performing over a traditional family life. Directed by Jamie Thraves, known for his work on music videos like Sam Smith's "Stay With Me" and Coldplay's "The Scientist," the video was filmed at the Westgate Las Vegas Resort & Casino, where Manilow has had a long-running residency.
Thraves' previous work on Coldplay's "The Scientist" earned him a Grammy nomination for best short-form music video. Throughout his career, Manilow has received 15 Grammy nominations and won the best pop vocal performance, male category in 1979 for his hit "Copacabana (at the Copa)." His song "Mandy" and "I Write the Songs" were also recognized with record of the year nominations, and his album "Even Now" received an album of the year nod.
The song "Once Before I Go" was coproduced by Kenneth "Babyface" Edmonds and Demonte Posey, and cowritten by Peter Allen and Dean Pitchford. Originally recorded by Allen in 1983, the song has been covered by artists like Patti LaBelle, Hugh Jackman in the Broadway show "The Boy From Oz," and Johnny Mathis on his album "Johnny Mathis Sings the Great New American Songbook."
Barry Manilow has achieved significant success in his career, with two No. 1 albums on the Billboard 200 chart and three No. 1 hits on the Hot 100 chart. He has also been honored with two Primetime Emmys, a Grammy, and an honorary Tony award. In 2002, he was elected to the Songwriters Hall of Fame and received the BMI Icon Award for his contributions to music.
In April 2026, Manilow will be presented with the American Advertising Federation's 2026 President's Award for his early work in advertising. Known for creating iconic commercial jingles for brands like State Farm, Band-Aid, KFC, Pepsi, and McDonald's, Manilow's impact on the advertising industry has been significant.
As Manilow gears up for a series of farewell performances in nine U.S. cities this January, the release of his new music video adds to the excitement surrounding his upcoming shows. Fans can find more information about tour dates, tickets, and VIP packages on Manilow's official website. Don't miss the chance to experience the legendary Barry Manilow live in concert!