Taylor Swift's Endorsement Sparks Success for Audry Rose Jewelry in Park City
A jewelry company in Park City, Audry Rose Jewelry, has experienced a significant increase in business following Taylor Swift's public appearance wearing one of their pieces. The owners, Jaclyn and Kevin Elbaum, have seen a surge in orders and an 800% increase in website traffic since the pop superstar was photographed wearing their lock necklace and diamond trail lariat. The couple started the jewelry business a decade ago in Park City and have been delighted by the support and positive feedback they have received from the community.
The Elbaums were pleasantly surprised to discover that Taylor Swift had purchased their necklace in August and wore it publicly just hours after receiving it. The necklace holds sentimental value as it was designed for Jaclyn's mother's 70th birthday, with the chain inspired by an antique watch chain and named after their daughter, Sloan. Despite the challenges of the past year with soaring gold prices, the endorsement from Swift has been a much-needed boost for the business.
The Audry Rose team sent a thank-you note to Taylor Swift, expressing their gratitude for her support and hoping to hear back from her in the future. The Elbaums believe that Swift intentionally supports and promotes small businesses like theirs and appreciate that she paid full price for the necklace instead of seeking a freebie. They are now looking to expand their business by opening a physical store, with the goal of being located on Park City's Main Street.
In conclusion, the unexpected endorsement from Taylor Swift has brought newfound attention and success to Audry Rose Jewelry, showcasing the positive impact that celebrities can have on small businesses. The Elbaums are grateful for the support and recognition they have received and are excited about the future opportunities that lie ahead for their growing business.