Taylor Swift's Endorsement Sparks Surge in Business for Audry Rose Jewelry
A jewelry company in Park City, Audry Rose Jewelry, has experienced a significant increase in business following Taylor Swift's public appearance wearing one of their pieces. The owners, Jaclyn and Kevin Elbaum, have seen a surge in orders and an 800% increase in website traffic since the pop superstar was photographed in New York sporting their lock necklace paired with a diamond trail lariat. The couple, who founded Audry Rose Jewelry a decade ago in Park City, expressed their gratitude for the unexpected celebrity endorsement and the positive impact it has had on their small business.
Jaclyn Elbaum was pleasantly surprised to discover Swift wearing their necklace after a friend sent her a photo of the singer. The purchase was made by Swift in August, and she received the package just hours before showcasing the jewelry publicly. The specific piece worn by Swift, featuring a diamond trail lariat, holds sentimental value as it was originally designed for Jaclyn's mother's 70th birthday. The handmade chain of the necklace, named after their daughter Sloan, was inspired by an antique watch chain.
Despite the challenges posed by soaring gold prices this year, the Elbaums found Swift's endorsement to be a much-needed boost for their business. They sent a thank-you note to the singer, expressing their appreciation and hoping for a response in the future. Kevin Elbaum commended Swift for her intentional support of small businesses and noted that she paid full price for the jewelry, even though they would have been willing to offer it for free.
Looking ahead, the couple is planning to open a physical store for Audry Rose Jewelry in Utah, with the goal of being located on Park City's Main Street. The Elbaums are grateful for the unexpected exposure and support from Taylor Swift, which has brought attention to their brand and helped them navigate the challenges of the past year.