Professional Women’s Hockey League (PWHL) Expands TV Presence Across North America
The Professional Women’s Hockey League (PWHL) is increasing its presence on TV in the U.S. The league, which currently has four teams in the U.S. and four in Canada, has secured deals with regional sports networks like NESN and MSG Networks, as well as local TV station groups such as CBS, Fox-owned stations, Gray Media, TEGNA, and Scripps. In Canada, TSN, RDS, and Prime Video are returning as broadcast partners, and games are also available for global streaming on YouTube. Amy Scheer, the PWHL executive VP of business operations, highlights the league's expanded reach to nearly 100 million homes across North America, emphasizing the importance of increasing viewership through over-the-air broadcasts.
The PWHL's growth aligns with the broader surge in women's sports in the U.S., driven by leagues like the WNBA and NWSL, as well as college sports. Marketers are increasingly investing in women's sports, recognizing the potential for growth and engagement. USA Sports, the sports division of Versant, has prioritized women's sports, reflecting the industry's evolving landscape. Scheer notes the league's success in attracting new partners and expanding its reach, indicating a positive trajectory for the PWHL in the partnership space.
As the PWHL gears up for expansion from eight teams to potentially 10 or 12 next year, the league is exploring new markets and opportunities for growth. Scheer anticipates that expanding to more U.S. markets will enhance the league's national media presence, potentially attracting a national network to complement the existing regional sports networks and local broadcasters. The league's flexibility and adaptability as a young organization allow it to navigate the evolving sports landscape and capitalize on the growing interest in women's sports.
In conclusion, the Professional Women’s Hockey League is making significant strides in expanding its TV footprint in the U.S. and Canada, with a focus on increasing viewership and engagement. The league's partnerships with regional sports networks, local TV stations, and global streaming platforms reflect its commitment to reaching a broader audience. As women's sports continue to gain momentum in the U.S. sports industry, the PWHL's growth and expansion plans position it as a key player in the evolving landscape of women's sports.