Reaching Niche Customer Segments: Luna and Untapped Solutions' Success Stories
The latest episode of Build Mode features Luna co-founder Jas Schembri-Stothart and Untapped Solutions founder Andre Peart sharing their experiences in reaching niche customer segments. Luna, a well-being app for girls, faced the challenge of connecting with teenage girls, leading them to engage with students in U.K. schools for feedback and insights. This interaction resulted in the creation of brand ambassadors who promoted the app through social content and activations at events like Taylor Swift concerts.
On the other hand, Untapped Solutions, known as the "LinkedIn for the formerly incarcerated," focused on deploying their platform to help individuals with criminal records find employment opportunities. By engaging in speaking engagements and establishing partnerships with agencies working with released individuals, Untapped Solutions has gained widespread adoption, even reaching prison systems across the country.
To learn more about the strategies and tactics employed by Luna and Untapped Solutions, watch the full episode above or listen to Build Mode on your favorite podcast platform. If you enjoy the content, leave a review, or share your feedback with us at [email protected].