From Seoul to Madison Square Garden: The Rise of Korean Fried Chicken in America
At Madison Square Garden in New York City, fans are not just there for the sports teams but also for the delicious Korean fried chicken served at Seoul Bird by chef Judy Joo. The popularity of Korean fried chicken has been on the rise in the United States, with chain restaurants like Bonchon expanding rapidly. The secret to its success lies in the double-frying technique and flavorful sauces that give it a signature crunch and taste, as seen in viral TikTok videos.
Korean fried chicken has become a global sensation, with Bonchon locations in various countries, including the Philippines and Thailand. The growing appetite for Korean culture, from movies to beauty, has contributed to the popularity of Korean food. Interestingly, the recipe for Korean fried chicken has roots in American history, originating from African American soldiers during the Korean War who shared their comfort food with locals.
Chef Judy Joo is amazed by the mainstream success of Korean flavors that she once felt embarrassed about. Korean fried chicken is now served in a variety of settings, from casual to upscale, showcasing its versatility and appeal. It serves as a gateway for people to explore and appreciate Korean cuisine, bringing cultures together around the table. The journey of Korean fried chicken from its humble origins to global popularity is a testament to the power of food in bridging cultural divides.