Super Monday Off Coalition: Advocating for a National Holiday After the Super Bowl
Tom Brady is advocating for the idea of making the Monday after the Super Bowl a national holiday in a new ad campaign with delivery company Gopuff. He believes that no one should have to work on the day after the big game. Gopuff is supporting this initiative by setting up a political fund called the "Super Monday Off Coalition" to push for the holiday. The coalition aims to make the Monday after the Super Bowl a federally recognized holiday through advocacy and political action. Gopuff will donate 1% of profits from game-friendly drinks and snacks to the coalition, up to $25,000 a week. The ad campaign will run throughout the season to raise awareness about the cause.
There has been previous discussion about making the Monday after the Super Bowl a holiday, with 43% of people in a recent poll supporting the idea. Many Americans have taken the day off after the Super Bowl, resulting in an estimated $3 million loss in economic activity. While there is no concrete plan to make it a national holiday, NFL Commissioner Roger Goodell suggested the possibility of moving the Super Bowl to President's Day weekend by extending the regular season to 18 weeks. This move could potentially align the Super Bowl with a holiday weekend, making it more convenient for fans.
As the Super Bowl approaches on Feb. 8 at Levi's Stadium in Santa Clara, California, the conversation around making the Monday after the game a holiday continues to gain traction. Tom Brady and Gopuff's efforts to promote the idea through their ad campaign highlight the desire for a day off to recover and celebrate after the excitement of the Super Bowl. While the holiday is not yet a reality, the support for the cause and the potential benefits it could bring to fans and the economy are worth considering.