Salvation Army's 135th Red Kettle Campaign Launches with Dallas Cowboys and Post Malone: A Season of Giving Back
The Salvation Army is launching its 135th Red Kettle Campaign during the Dallas Cowboys vs. Kansas City Chiefs game, aiming to help 28 million people in need. Post Malone will perform at halftime, kicking off the season dedicated to supporting Salvation Army programs. Since 1997, the partnership between The Salvation Army and the Cowboys has raised over $3 billion for the campaign.
The Red Kettle Campaign, a Thanksgiving Day tradition with the Dallas Cowboys, provides essential services to individuals and families in need. Last year, The Salvation Army assisted over 2.3 million people during the holiday season, spreading love, hope, and joy. The campaign emphasizes the impact of small acts of generosity in creating positive change.
Charlotte Jones, the chief brand officer and co-owner of the Dallas Cowboys, highlights the significance of the Red Kettle Campaign in bringing hope and support to families in need. The collaboration between The Salvation Army and the Cowboys, along with Post Malone's involvement, aims to inspire people nationwide to contribute to those facing economic challenges.
As the nation's largest private provider of direct social services, The Salvation Army faces a significant challenge this year. Commissioner Merle Heatwole, the national commander of The Salvation Army, acknowledges the ongoing support from the Dallas Cowboys and the Gene and Jerry Jones family in helping communities in need. Post Malone's dedication to giving back embodies the spirit of the holiday season, encouraging people to unite in supporting those experiencing hardship.
In conclusion, the Red Kettle Campaign's launch during the Dallas Cowboys' Thanksgiving game symbolizes the start of a season dedicated to helping millions of individuals and families through Salvation Army programs. The collaboration between The Salvation Army, the Cowboys, and Post Malone aims to inspire generosity and support for those in need during the holiday season.