Velvære Secures $197 Million in Capital Financing for Luxury Wellness Community in Deer Valley's East Village
Velvære, a luxury wellness-focused residential community located in Deer Valley's East Village, has recently secured an additional $197 million in capital financing from Anchor Loans. This funding, arranged by LFB Ventures with equity support from Toba Capital, has been restructured into a $555 million construction revolver to complete the build-out of Velvære's estate lots, private amenities, and luxury vertical residential offerings.
Spanning 60 acres and representing a $1 billion wellness-driven alpine community, Velvære is a joint venture between Bonfire Collective and VP Companies, Inc. The development aims to integrate luxury homes, cutting-edge wellness amenities, and adventure-focused living. With partnerships with Fountain Life, Technogym, and Aescape, Velvære is poised to meet the demand for high-end slopeside wellness living in Deer Valley.
Blake Bitterlin, Founder & President of LFB Ventures, emphasized the importance of securing capital that aligns with Velvære's vision. The new financing will consolidate legacy debt into a streamlined, revolving debt facility to support land development, amenity construction, and home construction for various product types within the community.
The market momentum in Deer Valley's East Village has been strong, with Velvære experiencing record-setting sales success. Multiple estate lot sales at Velvære have closed between $4 million and $5 million in the fourth quarter of 2025, highlighting the community's appeal as a premier ski-in/ski-out living destination and positioning Velvære as the next evolution of mountain communities.
In conclusion, Velvære's recent capital investment marks a significant milestone in the development of this luxury wellness-focused community in Deer Valley. With a strong focus on integrating wellness amenities and luxury living, Velvære is set to redefine mountain living in the region.