Discover Jiande: A Cultural and Adventure Experience for Global Visitors

Jiande, a city in Zhejiang province, recently hosted a cultural tourism promotion event called "Jiande Light Adventure Sports, Trendy New Experience." The event aimed to showcase the city's culture and modern leisure scene to international students from Zhejiang University of Finance & Economics. The students participated in activities like clay figurine workshops, light adventure sports at X•WATER, an evening stroll at Shouchang 909 Night Street, and a trail running race at Zizhou Village. These activities highlighted Jiande's cultural heritage, adrenaline-pumping adventures, local life, and scenic beauty, making the city an appealing destination for young global visitors.
The cultural heritage tour began at the Jiande Museum, where students engaged in an interactive clay figurine workshop with a local artisan. This hands-on experience allowed them to connect with Jiande's traditions and history, making the city's cultural story resonate with the young visitors.
At X•WATER, the students experienced a range of light adventure sports activities, including diving, surfing, and bouldering. With professional coaches guiding them, the students embraced the excitement and challenge of these activities, showcasing Jiande's fresh approach to adventure sports.
In the evening, the group explored Shouchang 909 Night Street, a vibrant hub of dining, culture, and entertainment. They participated in dragon dance performances and soaked up the lively atmosphere, immersing themselves in local traditions and the city's nighttime economy.
The next morning, the students took part in the Maling Ancient Trail Cross-Country Race at Zizhou Village. The scenic trail provided a breathtaking setting for the race, with the runners' energy animating the scene. The day ended with a local barbecue at a village farmhouse restaurant, where the group shared stories and cultural impressions.
Overall, the two-day visit was a success in promoting Jiande as a destination for accessible adventure and cultural exchange. By blending culture, tourism, and sport, Jiande aims to attract more visitors and create a future where nature, culture, and community thrive together.