December 2025 Boy Group Brand Reputation Analysis: BTS Leads, Stray Kids and SEVENTEEN Follow
In the latest big data analysis of boy group brand reputation for December 2025, BTS secured the top spot, followed by Stray Kids in second place and SEVENTEEN in third. The Korea Corporate Reputation Research Institute examined a total of 60,343,246 data points related to boy group brands between November 13 and December 13, 2025. This marked a 7.75% increase from the previous month's data.
BTS, leading the rankings, achieved a participation index of 110,491, a media index of 1,363,882, a communication index of 2,315,032, and a community index of 3,037,797, resulting in a brand reputation index of 6,827,202. However, this represented a 25.18% decrease compared to November's figures. Stray Kids claimed the second position with a participation index of 128,780, media index of 1,029,906, communication index of 1,770,192, and community index of 2,548,986, resulting in a brand reputation index of 5,477,864, marking a 33.50% increase from the previous month. SEVENTEEN secured the third spot with a participation index of 88,502, media index of 646,622, communication index of 1,879,079, and community index of 2,232,655, leading to a brand reputation index of 4,846,859, an 18.45% rise from November.
Koo Chang Hwan, the director of the Korea Corporate Reputation Research Institute, highlighted BTS's strong performance in the analysis. The group received high scores in link analysis for keywords like 'waiting,' 'donating,' and 'recording.' The keyword analysis emphasized terms such as 'complete group,' 'together and apart,' and 'ARMY.' The positive-negative ratio analysis revealed a positive rate of 92.05%. A detailed examination of BTS's brand reputation indicated a 5.12% decline in brand consumption, a 10.91% drop in brand issues, a 34.06% decrease in brand communication, and a 23.43% fall in brand diffusion.
In conclusion, the December 2025 big data analysis of boy group brand reputation showcased BTS's continued dominance in the industry, with Stray Kids and SEVENTEEN also making significant strides in their brand reputation. The data provided valuable insights into consumer behavior and brand perception within the boy group market.