Coca-Cola and FIFA Celebrate 20 Years of the FIFA World Cup Trophy Tour Ahead of FIFA World Cup 2026™
Coca-Cola and FIFA are celebrating the 20th anniversary of the FIFA World Cup™ Trophy Tour by Coca-Cola. The tour will showcase the original FIFA World Cup™ Trophy to fans worldwide ahead of the FIFA World Cup 2026™, which will be the biggest yet, spanning three host nations and featuring more teams, matches, and celebrations than ever before. The tour will kick off in Riyadh, Saudi Arabia, and visit 30 FIFA Member Associations across 75 stops and more than 150 tour days, offering fans a unique opportunity to see football's most coveted prize.
As a long-standing partner of FIFA, Coca-Cola has exclusive rights to the FIFA World Cup Trophy Tour by Coca-Cola. The tour will travel to all three FIFA World Cup 2026 host countries and future host nations, providing local communities with engaging fan experiences, interactive football challenges, and exclusive content with FIFA Legends. Over the past 20 years, the tour has reached more than 4 million fans in over 182 markets worldwide, connecting them to the magic of the game.
The partnership between Coca-Cola and FIFA has united fans and brought them the excitement of the FIFA World Cup through the Trophy Tour. The iconic trophy has visited 182 of FIFA's 211 Member Associations, and the upcoming tour will be particularly special as it marks the 20th anniversary of the FIFA World Cup Trophy Tour by Coca-Cola and prepares for the historic FIFA World Cup 2026 with three host nations.
Coca-Cola, known for its refreshing presence and optimism, will serve as a key partner during the FIFA World Cup, offering a range of beverages to fans worldwide. From local favorites to iconic drinks like Coca-Cola and Powerade, the company aims to refresh fans throughout the tournament and create memorable experiences that unite fans globally. The FIFA World Cup Trophy Tour by Coca-Cola also serves as a platform to promote positive impact in local communities, supporting sustainability initiatives and recycling efforts.
For more information about the FIFA World Cup Trophy Tour by Coca-Cola, visit cokeurl.com/trophy-tour. The Coca-Cola Company is a total beverage company with products sold in over 200 countries and territories, aiming to refresh the world and make a difference through its diverse portfolio of brands across various beverage categories.