2025 Trailer Trends: Sequels, Remakes, and Streaming Dominate the Viewing Landscape
The sequel to a popular comedy from almost two decades ago has garnered the most attention in 2025, according to a report by Forbes. The trailer for "The Devil Wears Prada 2" received a staggering 181.5 million views in its first 24 hours, making it the most-viewed comedy trailer in the past 15 years. A significant portion of the views came from actress Anne Hathaway's personal social media accounts on platforms like Facebook, Instagram, and TikTok.
Disney dominated the list of most-viewed theatrical trailers, claiming the top seven spots with a variety of upcoming releases. These include live-action remakes like "Moana" and "Lilo & Stitch," animated sequels such as "Toy Story 5" and "Zootopia 2," a Marvel title called "The Fantastic Four: First Steps," and the recently released "Avatar: Fire and Ash." The only non-Disney entries in the top ten were Universal's "The Odyssey" and "Wicked: For Good," along with the teaser for the Michael Jackson biopic "Michael."
In the realm of streaming, Netflix emerged as the dominant force with seven out of the top ten most-viewed trailers for streaming series and movies in their first 24 hours. Popular shows like "Stranger Things" and "Squid Game" claimed multiple spots, while Amazon's Spanish romantic drama "Our Fault" (Culpa Nuestra) was the only film to make the list. The remaining slots were taken by Gumball and Taylor Swift, showcasing the diverse range of content that captured viewers' attention.
Overall, the trailer landscape in 2025 was marked by the success of sequels, remakes, and popular franchises across both theatrical releases and streaming platforms. The high viewership numbers reflect the audience's excitement for new and familiar stories, setting the stage for a dynamic year in entertainment.