Peacock Elevates Streaming Experience with Dolby Vision and Dolby Atmos Integration
Peacock is set to enhance its streaming experience by integrating Dolby's advanced picture and sound technology. The partnership between Dolby Laboratories and NBCUniversal will make Peacock the first streaming service to offer Dolby Vision and Dolby Atmos. This collaboration aims to address viewer complaints about dark picture quality and unclear dialogue, with the goal of providing a more immersive and high-quality viewing experience. Live sports and events on Peacock will soon support Dolby Vision and Dolby Atmos, while other content will be upgraded to Dolby Vision 2 and Dolby AC-4, Dolby's high-quality audio codec.
Peacock has already made certain movies and TV shows available in Dolby Atmos and Dolby Vision, with Sunday Night Football being the first to stream in Atmos. The platform will also incorporate NBA and MLB live broadcasts into Dolby Atmos content and upgrade Dolby Vision to Dolby Vision 2. As Dolby Vision 2 and Dolby Atmos become more prevalent in Peacock's live sports coverage, viewers with compatible subscriptions, TVs, and speakers can expect to see brighter, more vivid colors and experience immersive, dynamic sound.
The announcement from Peacock emphasizes the adoption of Dolby AC-4, Dolby's most advanced audio codec, which promises a spatial audio experience with reduced bandwidth. Dolby Vision 2, the latest advancement in picture quality, offers upgrades to brightness, contrast, saturation, motion control, and AI-powered picture enhancements. This partnership between Peacock and Dolby aims to redefine the streaming entertainment experience by delivering exceptional quality and immersive entertainment to viewers at home.
John Couling, senior vice president of entertainment at Dolby Laboratories, expressed excitement about the collaboration, stating that Peacock is setting a new standard for streaming entertainment with Dolby technology. The partnership reflects a shared vision to push the boundaries of live sports and entertainment, providing viewers with exceptional experiences that set Peacock apart as a premier destination for high-quality entertainment. With Dolby's technology, Peacock aims to deliver outstanding entertainment experiences that meet the expectations of viewers seeking exceptional home entertainment.