Preserving the Legacy: Ross Schilling Launches King Duke Entertainment to Manage Lynyrd Skynyrd's Musical Journey
Ross Schilling, Lynyrd Skynyrd's manager since 1999, has launched his own management company, King Duke Entertainment, based in Sarasota, Florida. He will continue to represent Lynyrd Skynyrd, Johnny Van Zant, and the estates of the original band members. Schilling reflects on the challenges and successes of managing the band over the years, emphasizing the resilience and dedication of the group in keeping the music alive. He has decided to focus solely on Lynyrd Skynyrd under his new venture, leaving Vector Management on good terms.
Schilling will be joined at King Duke by Kristen Van Zant, Johnny's daughter, who brings her experience working with other artists to the team. The group has upcoming performances at various events, including the Full Throttle Festival and a tour with Foreigner. Their classic song "Free Bird" will be featured in a Super Bowl ad, and discussions are underway for a biopic and an official autobiography. Schilling hints at the possibility of new music from the band in the future.
Despite the challenges and losses the band has faced, Schilling notes the enduring fan demand for Lynyrd Skynyrd's music, especially in live performances. With Johnny Van Zant and Rickey Medlocke maintaining the band's legacy, Schilling believes that the current lineup upholds the authenticity and spirit of Skynyrd's music. He emphasizes the band's ability to connect with multiple generations of fans and the ongoing relevance of their music.
As Lynyrd Skynyrd continues to captivate audiences and carry on their musical legacy, Schilling remains committed to supporting the band's journey and preserving the impact of their music for years to come.