FIFA Partners with Stats Perform to Provide Official Betting Data and Livestreams for World Cup Matches
FIFA has entered into a new four-year partnership with data provider Stats Perform, allowing certain gambling operators to livestream World Cup games. The deal, which includes brands like Opta, will run through 2029 and provide official betting data and livestreams to account holders. This partnership also grants exclusive betting rights to thousands of matches per season across FIFA Member Association competitions powered by FIFA+.
The FIFA+ website, which showcases games from various FIFA competitions and lower-ranked leagues, has now partnered with the streaming network DAZN, backed by Saudi Arabia. Despite FIFA's code of ethics prohibiting players, officials, and agents from participating in betting activities related to football matches, the organization has deepened its commercial ties with the gambling industry.
Stats Perform, based in Chicago, will distribute FIFA betting data to licensed sports betting operators for various purposes, including modeling, trading, settlement, and in-play front-end use. Its Opta subsidiary will provide gambling industry clients with official player statistics, insights, live scores, and match trackers.
The upcoming men's World Cup, starting on June 11 in Mexico City, will feature 48 teams playing 104 games across the United States, Canada, and Mexico until July 19. This partnership signifies FIFA's continued collaboration with the betting industry, following a previous regional sponsor deal in Europe for the 2022 World Cup in Qatar.
In conclusion, FIFA's new partnership with Stats Perform will enhance the availability of official betting data and livestreams for World Cup games, further solidifying the organization's ties to the gambling industry.