Bait: Riz Ahmed's Comedy Series Premiering on Prime Video

Prime Video has unveiled a sneak peek at Riz Ahmed's upcoming comedy series, Bait. The show follows the story of struggling actor Shah Latif, who sees a chance for stardom with an audition for the role of James Bond. Over four chaotic days, Shah's life takes unexpected turns as he navigates the pressures from his family, ex-lover, and the world's scrutiny on his potential casting as the iconic spy. Bait is set to premiere globally on Prime Video on March 25, offering viewers a glimpse into Shah's rollercoaster journey.

The series features a talented cast, with Guz Khan playing Zulfi, Sheeba Chaddha as Tahira, Sajid Hasan as Parvez, Aasiya Shah as Q, Weruche Opia as Felicia, and Ritu Arya as Yasmin. Executive produced by Riz Ahmed and Allie Moore for Left Handed, along with Jake Fuller from Jax Media, Bait promises a blend of humor and drama under the guidance of showrunner Ben Karlin. The collaboration between Jax Media and Amazon MGM Studios brings this captivating story to life on the small screen.

Riz Ahmed, a versatile actor known for his roles in Nightcrawler and Rogue One, has garnered critical acclaim for his performances, including an Emmy win for The Night Of and an Academy Award nomination for Sound of Metal. His creative talents extend to filmmaking, with his short film The Long Goodbye earning an Oscar for best live action short in 2021. With his upcoming project, Bait, Ahmed continues to showcase his acting prowess and storytelling skills, offering audiences a fresh and entertaining take on the world of show business.

In 2025, Riz Ahmed is set to star in a modern adaptation of Hamlet, further solidifying his reputation as a multifaceted performer. Stay tuned for the premiere of Bait on Prime Video this March, as Riz Ahmed takes viewers on a comedic journey through the highs and lows of chasing Hollywood dreams.