Ottawa Senators Introduce 'Heated Rivalry' Inspired Jerseys to Rave Reviews
The Ottawa Senators have introduced new 'Heated Rivalry' inspired jerseys that have quickly become a hit among fans. These jerseys feature the names "Hollander" and "Rozanov" from the popular TV show, available for purchase at the Ottawa Senators store. The show revolves around the love story between pro hockey players Shane Hollander and Ilya Rozanov, who play for rival teams.
Janny Asselin, a fan of both the Ottawa Senators and 'Heated Rivalry,' was pleasantly surprised to find the jerseys at the Canadian Tire Centre. She described the experience as serendipitous and was excited to see her favorite show represented in the team's merchandise selection.
Peter Shier, the VP of Marketing for the Ottawa Senators, mentioned that fans can customize their jerseys with any name. Due to popular demand from 'Heated Rivalry' fans, the store quickly produced jerseys with the characters' last names in time for a game against Montreal. The jerseys sold out rapidly, both in-store and online, with orders coming in from various countries around the world.
Approximately 50 jerseys have been sold so far, with proceeds going towards Ottawa Pride Hockey, an inclusive hockey recreation league for the 2SLGBTQ+ community. Jayce L, a co-coordinator of Ottawa Pride Hockey, highlighted the positive impact of 'Heated Rivalry' on conversations within the league and emphasized the importance of representation in sports.
The collaboration between the Ottawa Senators and 'Heated Rivalry' has been well-received by fans like Asselin, who appreciate the team's embrace of the popular show. As the City of Ottawa prepares for a potential role in the upcoming season of 'Heated Rivalry,' fans can enjoy the unique blend of hockey and entertainment that the partnership offers.